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Sidu Ponnappa

Sidu Ponnappa

CEO, Co-founder

18 posts · Insights, Engineering, realfast labs, Stories · Writing since Dec 2023

CEO and co-founder of realfast. Writes about where AI transformation actually pays off in the enterprise — and where it doesn't.

Insights|The realfast view

AI Transformation Patterns: The Playground

A lone figure surfing down the face of a large wave on a red surfboard

If you take AI transformation advice at face value, the work looks done once the tools are bought — and the business still moves like it did a year ago. The Playground is the pattern that turns the tools into a business that moves differently.

By Sidu Ponnappa|Apr 27th 2026|12 min read

Insights|The realfast view

Don't Go AI Native

A giant head formed from a swirl of mechanical parts faces a small caped figure working at a laptop

Going AI Native means one thing: your customers get superhuman speed and superhuman quality no competitor can humanly match. A Head of AI and a Centre of Excellence won't get you there — Parnas, Conway, and Jevons explain why.

By Sidu Ponnappa|Mar 30th 2026|8 min read

Insights|The realfast view

There Is No Product

There Is No Product

The "SaaS is dead" debate is fixated on pricing. The real shift is deeper: AI is converting one class of software after another from a scarce asset into cheap, replicable inventory — and below that line, there is no product.

By Sidu Ponnappa|Feb 19th 2026|10 min read

Engineering|From engineering

The 25% of Agentforce Interactions That Consume 75% of Your Budget

The 25% of Agentforce Interactions That Consume 75% of Your Budget

The AI Effort Paradox: Why trying harder costs more

By Sidu Ponnappa|May 29th 2025|5 min read

Stories|Field notes

When Reasoning Becomes Productized: AI Transformation x IT Services

When Reasoning Becomes Productized: AI Transformation x IT Services

AI is transforming IT services' economic model by decoupling revenue from headcount

By Sidu Ponnappa|May 20th 2025|5 min read

realfast labs|From the Labs

Why AI-first Salesforce implementation changes everything

Why AI-first Salesforce implementation changes everything

Salesforce is a powerful tool, but traditional implementations often lead to data chaos within months. An AI-first Salesforce implementation changes that.

By Sidu Ponnappa|Jan 7th 2025|2 min read

realfast labs|From the Labs

Async work is where the juice is.

Async work is where the juice is.

Agents that can do work asynchronously will be crucial to make GenAI scalable and viable for enterprise workloads.

By Sidu Ponnappa|Sep 24th 2024|2 min read

Stories|Field notes

Speed up Salesforce Implementations by 2x with Vayu

Speed up Salesforce Implementations by 2x with Vayu

realfast Vayu is an orbital shift in how you deliver Salesforce.

By Sidu Ponnappa|Sep 23rd 2024|2 min read

Insights|The realfast view

Here's how to evaluate AI Agents for Enterprise use-cases

Here's how to evaluate AI Agents for Enterprise use-cases

A problem evaluation framework we've developed over the past year for both GenAI founders and investors.

By Sidu Ponnappa|Sep 20th 2024|3 min read

realfast labs|From the Labs

Speed is the name of the game.

Speed is the name of the game.

Faster implementations are the Hero USP for AI-based tooling, not cost savings.

By Sidu Ponnappa|Sep 18th 2024|3 min read

Insights|The realfast view

Dumb agents beat smart ones.

Dumb agents beat smart ones.

You want your agents to be just smart enough to do the task consistently and reliably, and not any smarter than that.

By Sidu Ponnappa|Aug 20th 2024|3 min read

realfast labs|From the Labs

For AI Transformation, it helps to start small.

For AI Transformation, it helps to start small.

It actually helps to be less ambitious when starting out with AI transformation and take small, meaningful steps towards increasing velocity and throughput.

By Sidu Ponnappa|Aug 9th 2024|2 min read

Insights|The realfast view

For Applied AI, Data = Work

For Applied AI, Data = Work

Foundational AI and Applied AI operate on entirely different planes. So, the approach you take to build an applied AI company will also be very different.

By Sidu Ponnappa|May 15th 2024|2 min read

realfast labs|From the Labs

Our unit test agent is now in production.

Our unit test agent is now in production.

We're talking 12-16x faster test creation, with 95%+ code coverage.

By Sidu Ponnappa|Apr 24th 2024|2 min read

realfast labs|From the Labs

Agents are Minimum Viable Intelligences

Agents are Minimum Viable Intelligences

For typical enterprise workloads, LLMs are raw material. You will need software engineering to turn them into a scalable resource.

By Sidu Ponnappa|Apr 12th 2024|1 min read

Insights|The realfast view

Evals for Agents are a Hard Problem

Evals for Agents are a Hard Problem

Evaluating an AI tool's performance in real-world workflows is inherently more complex than benchmarking the models themselves on established datasets.

By Sidu Ponnappa|Apr 2nd 2024|2 min read

Insights|The realfast view

Beyond Wrapper Tech

Beyond Wrapper Tech

If you think slapping together a basic interface and calling an API is all it takes, then you're clueless about what's really involved.

By Sidu Ponnappa|Mar 21st 2024|2 min read

Stories|Field notes

Hello World!

Hello World!

The Industrial Revolution for IT Services is here, and we are leading the charge.

By Sidu Ponnappa|Dec 11th 2023|2 min read