Our mission

We don't ship decks.
We move metrics.

Two to five senior engineers, a fleet of agents, and one number agreed before code is written.

Backed by
Built after ChatGPT

There's no pre-AI version of this company.

Most firms selling AI today were built before it. They have a services org, a delivery playbook, and a headcount model designed for a world where humans typed the code - and now they're bolting agents onto the side and calling it transformation.

We started after ChatGPT, not before it. There was never an old machine to retrofit. Every role, every process, every metric was designed on the assumption that agents do the grunt work and people do the judgment. That's what makes us a strategy house with deep engineering, not a dev shop - applied AI in the structure, not on a slide.

Both jobs, one seat

Strategy and engineering, one team.

Strategy without engineering is a deck. Engineering without strategy is a backlog.

We do both in the same seat - the people who scope your problem are the people who build the system that solves it. No hand-off, no translation layer, no account manager between you and the person writing the code.

And we build systems you own, not hours you rent. A services firm sells you time and leaves when the invoice clears. We leave you with products and platforms that keep working after we're gone - that your team runs and extends, that make the next problem cheaper to solve than the last.

When the board is watching

Software-driven enterprises with something urgent on the line.

We work with companies where software is the business, not a cost center - where a stalled workflow, a slow function, or a manual process is holding back a number that matters right now.

We're not here for the experiment that could wait a year. We take the problems that are urgent and high-stakes: the ones where getting it right changes the quarter, and getting it wrong is expensive. Those are the problems applied AI is actually good at, and the ones worth putting senior people on.

"People call us when the deadline is impossible and the board is watching."
Sidu Ponnappa
CEO, Co-founder
Who signs the work

Applied AI in the DNA, not the pitch.

The firm is its people. Agents are on the grunt work.

Small teams of senior people. A named human accountable for every AI output. Something usable shipped every week. That's the operating model - and how we work, what we look for, and what it's like to build here is a page of its own.

Meet the team
Sidu Ponnappa
CEO, Co-founder
  • Ex-CIO, Gojek Singapore
  • Ex-MD, Gojek India
  • Ex-BoD, Gojek Group
  • Ex-CEO, C42 (acquired by Gojek)
Aakash Dharmadhikari
CPTO, Co-founder
  • Ex-Group CPO, Gojek Group
  • Ex-BoD, Gojek Group
  • Ex-CPO, Jiva
  • Ex-CPO, C42 (acquired by Gojek)
Steve Sule
CFO, Co-founder
  • Ex-Partner, Edith Grove Capital
  • Ex-Investment Banker, Arma Partners
  • Ex-M&A, Mahindra & Mahindra
Where we are

Five cities, one team.

  • Boston
  • Dubai
  • Mumbai
  • Bangalore
  • Singapore
Boston Dubai Mumbai Bangalore Singapore
Tied to one number

One number, agreed up front.

Licenses bought and dashboards lit describe activity, not outcomes. Before any code, we find the one business metric you want moved and we tie the engagement to it. If we don't move it, we haven't done the job - and we say so.

That's the whole promise, and it's deliberately narrow.

From strategy to shipped.

Bring us the number that won't move. We'll tell you if we can move it.